Custom CRM System Development
Designed and built a custom CRM system tailored to the unique needs of a global travel agency, integrating with their booking systems and marketing platforms.
The Challenge
The client was using a generic CRM that couldn't accommodate their specialized travel industry workflows. They needed a system that would integrate with multiple booking engines, support complex itinerary management, and provide personalized marketing capabilities based on customer travel preferences.
Our Solution
- Conducted extensive requirements analysis with stakeholders
- Designed custom CRM architecture with travel-specific modules
- Developed API integrations with global booking systems
- Created personalized marketing automation workflows
- Implemented mobile access for travel agents in the field
- Built comprehensive reporting and analytics dashboard
Results & Impact
- 28% increase in customer retention rate
- 40% reduction in time spent on administrative tasks
- 50% improvement in lead conversion rates
- Enhanced personalization of customer communications
- Consolidated view of customer interactions across channels
- Improved forecasting accuracy for travel trends
Metacommerce delivered a CRM solution that truly understands the unique complexities of the travel industry. Our agents are more productive, and our customers receive a level of personalized service that sets us apart from competitors.
Project Details
Technologies
- • Custom .NET Core application
- • React frontend
- • SQL Server database
- • Travel industry API integrations
- • Power BI analytics suite
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